The Smaller Mid Cap Fund advised by Triton has signed an agreement to acquire Norstat Group (Norstat) a full-service, independent pan-European leader in high-quality data collection solutions for consumer research.
Norstat is headquartered in Oslo, Norway and is currently active in 18 European countries with 175 FTEs across its 22 offices. The company covers the entire spectrum of data collection methods, from face-to-face interviews and mystery shopping to online surveys. Norstat operates a proprietary base of more than 650,000 panelists and conducted more than 7,000 projects (of which c. 65% were online) and 9m interviews in 2018 for its c. 1,000 customers.
"We want to support the management and employees of Norstat by investing in and supporting the continued growth and development of the company. We look forward to working together with the management team and the Board of Directors in building a stronger and more geographically diversified company", said Peder Prahl, Director of the General Partner for the Triton funds.
Aabø-Evensen & Co Advokatfirma has acted as legal advisors to the sellers in connection with the transaction.
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