Norstat acquires GmbH

Norstat AS, a full-service, independent pan-European leader in high-quality data collection solutions for consumer research, has acquired the online consumer data company GmbH as part of its growth strategy in Germany. is a Hamburg based, full-service, online consumer data firm with an own panel counting more than 60,000 active panel members.

"The acquisition of is part of our growth strategy" says Knut Aasrud, CEO of Norstat Group. " strengthens our position in the German market by adding its German panel, its customer interaction software solutions and dashboard technology, as well as strong customer relations, predominantly in the north of Germany. All of this complemented with a dedicated team with strong market research know-how”.

“As part of the Norstat Group, we get access to the high-quality Norstat panels in many countries, and our customers can rely on further investments both in the quality panel and in further development of our software solutions. Together with Norstat we will continue our focus on customer-service, and look forward to provide our joint customers with even broader range of services” says Dominik Ebbers, Client Director at

Aabø-Evensen & Co Advokatfirma has acted as legal advisors to Norstat AS in connection with the transaction.

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