Cxense ASA divests Maxifier Ltd, a part of its non-core advertising Business

Cxense, a company delivering digital solutions to the professional market, has agreed to sell 70% of the shares in its wholly-owned subsidiary Maxifier Ltd to Bmax AS.

Maxifier enables businesses to optimize the performance of advertising campaigns running on their websites, mobile sites, and mobile apps, as well as across third-party sites. The Maxifier solution analyzes data and identifies the highest performing inventory set-up for each and every advertising campaign, enabling an automated optimization process to continually enhance performance to meet advertiser KPIs including delivery, CTR, actions, and viewability.

Aabø-Evensen & Co Advokatfirma AS has acted as legal advisor to Cxense ASA in connection with the transaction.

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